Little Motion Bite

Personal Project

DESIGN PROCESS

QUESTION

How do motion graphics convey specific communication goal (Taste) through abstract multi media?

EXPLANATION

Since human beings have synesthesia, our taste is connected to our vision, auditory, touch, smell.
We not only can taste the flavor. we can also feel the flavor.
Nowadays, commercials and films have tried to express the taste through abstract visual and sound expressions.This project is to explore the process to approach the goal.

FORMAT

4 pieces of tasty abstract motion with sound. Trying to evoke audiences 4 different tastes:

sweet, salty, sour, spicy.

Break motion graphics to 4 elements:
design, animation, sound, editing.

Figure out the connection between each elements and 4 different flavors,

then combine the elements together to make the final piece.

GOAL

Find a solution to convey specific communication goal (taste) through abstract multi-media.

PROCESS

Make design boards based on color. line, shape, line, shape, texture for each taste.
Make design boards of each taste connected to other feelings such as vision, auditory, touch and smell.
Make storyboards of animation based on the feeling of vision, auditory, touch and smell.
Pick the most successful design from design boards, animated the design based on the storyboards, Make tasty elements.
Add sound, edit with the tasty motion elements into full motion video.

KEYWORDS

I wrote down keywords for each flavors as reference,
Sometimes I draw a mind map to help think outside of box.

SWEET

Stretchy, Sticky, Chewy, Candy, Lollipop, Chocolate, Cake, Crystal, Happy, Bouncing, Fun, Jewel, Oral, Pop, Girly, Liquid, Harsh, Playful

SALTY

Smooth, Slow, Quiet, Crystal, Pure, Ocean, Quiet, Thirsty, Water, Sweat, Powder, Blur, Mesh, Particles, Dust

SPICY

Mess, Sharp, Pain, Intense, Explosion, Hot, Pepper, Edgy, Pointed, Noisy, Hot, Knife, Scissors, Cut, Tear, Broke, Glitch

SOUR

Juicy, Fruits, Lime, Citrus, Contrast, Liquid, Sharp, Sticky, Yellow, Sun, Orange,

TEAR SHEETS

I researched and saved screenshots of some of my favorite non food related design or screenshots, Put then into each taste bracket as reference.

MOOD BOARDS

Boards for texture, color palate, sound, animation and etc

DESIGN BOARDS V1

I started by drawing shapes for each flavor, but get stuck because when I think of flavor, I can't stop drawing food shapes, but my goal is not to show food.

DESIGN BOARDS V2

To think outside of box.I realized from my tear sheets, those design were not food related,
But after putting them into each brackets, they could feel like taste.
So I started drawing random shapes without thinking about flavors,
After drawing hundreds of shapes, I picked my favorite ones and put them into each flavor bracket.